HOW We Work

Because we’re all senior people in our fields, we pride ourselves on being extremely responsive, professional and easy to work with. It’s one of the reasons clients turn to us again and again to tell stories and solve problems. Here’s a look at how we approach new projects:

 

1

DISCOVER THE ELEMENTS

We meet with the client to learn as much as possible about the subject, with a focus on context, target audience, intention, message, etc.

 

2

DETERMINE THE STORY

We analyze the data, organize the information, look for the narrative, find and fill the gaps, create visual and verbal expressions of the key ideas.

 

3

VISUALIZE THE STORY

Once the arc of the story is defined, we create a visual treatment designed to convey the information with maximum impact and clarity.

 

4

REFINE THE STORY

Early sketches are provided to the client. Ideas are refined, design and language are more tightly finessed, in tandem with type, color and layout.

 

5

DELIVER THE STORY

A final client review and, after approval, the final version is delivered in all appropriate formats for a range of uses (posters, print, web, etc.).

 

6

EXPAND THE STORY

As the client looks ahead, we are available to help with new projects or adapt what we’ve already built together for new situations.

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