L.E.K. Consulting

Edge Strategy

L.E.K. Consulting is a global strategy consulting firm with offices across Europe, the Americas, and Asia. 

Managing Directors and Partners Alan Lewis and Dan McKone wrote their book, Edge Strategy, to articulate a mindset that helps leaders recognize and capitalize on the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business.

Complex Stories worked with the L.E.K. team to produce a a series of engaging videos where the authors explain their theory and give examples of how the strategy works.