HERO REGISTRY RECRUITMENT CAMPAIGN

When the COVID-19 pandemic was at its height, a national research effort sought to understand the experience of health care workers, EMTs, and all people working in a health care setting, in any capacity.

We helped the Duke Clinical Research Institute recruit 30K+ participants into the study database by launching a digital display, social media and video ad campaign, putting up billboards in select cities, and revamping the home page of the HERO Registry’s website.