Digital Ad Campaign: Let’s Beat Mpox Together

The You & Me Healthy (YMH) Registry, is a community of individuals, community groups, and researchers working together to improve public health across the United States.

One of the diseases they’re taking on is Mpox. The goal of their Mpox Study is to learn more about the mpox virus (formerly monkeypox) and how health care providers can help to improve care, treatment, and vaccination against mpox as well as reduce stigmatization of the virus.

We designed this digital ad campaign to recruit volunteers to participate in various clinical research studies about Mpox. Our ad creative hit Instagram, the most popular LGBTQ+ dating apps, and various targeted online media.

Thanks to the work of our digital media partner MN & Co, we found just the right online media placements to make our campaign a huge success. During its run, the campaign generated over 11 million total impressions and nearly 100,000 clicks to the You and Me Healthy website.