Personalized Engagement Video
Linux security provider Capsule8 needed to get the attention of prospects they didn’t already know. They came to us with the general idea of creating an engaging personalized video, easy to customize for hundreds of recipients. It had to be short, quick, and send the right message of urgency.
We brainstormed a number of fun ideas, and the winner was this one that we went on to develop — a retro-style PacMan-like video, customized with the recipient’s name and company. We’ve created 300 personalized versions so far.