SAY YES! COVID TEST

Duke Clinical Research Institute

In early 2021, the NIH and CDC issued a large grant to distribute free COVID-19 test kits to households in disadvantaged communities. With high levels of mistrust in these communities, the DCRI asked us to help get the word out and encourage participation.

Phase 1

Initially targeting Greenville NC and Chattanooga, TN, we created a multi-faceted integrated campaign and worked with a media buying partner to place our content in market via advertising and social media, and monitor results.

We saturated communities to reach people out and about, at home, and online.

All supported by a website providing information about

the benefits of testing, where to get the kits, and frequent updates.

All 80,000 kits were distributed within the program’s 6-week timeframe.
In a follow-up survey in North Carolina, 80% of surveyed people were aware of the program.

Phase 2

Buffeted by this success, over the summer and fall of 2021 the NIH and CDC
expanded to more communities, including Atlanta, Indianapolis, Louisville, and Honolulu,
focusing on getting kits into the hands of people who needed them.

We created new versions of these materials, and added some new ideas to the mix.

In Atlanta, we greeted sports fans and commuters at the Mercedez Benz Stadium
with this animated display:

And in Merced County, CA we helped DCRI launch a new effort called YOU and ME COVID-FREE
that renewed the importance of researching the effects of test distribution on virus spread.

We added a wrapped food truck that became a test distribution truck.

And we sent an LED billboard truck to a host of pre-holiday and other events.

200,000 test kits were distributed across Merced county,
just in time for people gathering for the holidays to stay safe.

Sharing Results

Once all the data was in and the results evaluated,
we created a Return of Results video that was shared
with all of the communities that participated.

View more work

RADx-UP: Raising Awareness about COVID Testing and Vaccination in Underserved Populations

Campaigns

YOU & ME COVID FREE

Campaigns

Hero Registry Recruitment

Campaigns

Digital Ad Campaign: Let’s Beat Mpox Together

Campaigns

Phase 1

Initially targeting Greenville NC and Chattanooga, TN, we created a multi-faceted integrated campaign and worked with a media buying partner to place our content in market via advertising and social media, and monitor results.

We saturated communities to reach people out and about, at home, and online.

All supported by a website providing information about

the benefits of testing, where to get the kits, and frequent updates.

All 80,000 kits were distributed within the program’s 6-week timeframe. In a follow-up survey in North Carolina, 80% of surveyed people were aware of the program.

Buffeted by this success, over the summer and fall of 2021 the NIH and CDC expanded to more communities, including Atlanta, Indianapolis, Louisville, and Honolulu, focusing on getting kits into the hands of people who needed them.

We created new versions of these materials, and added some new ideas to the mix.

In Atlanta, we greeted sports fans and commuters at the Mercedez Benz Stadium with this animated display:

And in Merced County, CA we helped DCRI launch a new effort called YOU and ME COVID-FREE that renewed the importance of researching the effects of test distribution on virus spread.

We added a wrapped food truck that became a test distribution truck.

And we sent an LED billboard truck to a host of pre-holiday and other events.

200,000 test kits were distributed across Merced county, just in time for people gathering for the holidays to stay safe.

Once all the data was in and the results evaluated, we created a Return of Results video that was shared with all of the communities that participated.

View more work

RADx-UP: Raising Awareness about COVID Testing and Vaccination in Underserved Populations

YOU & ME COVID FREE

Hero Registry Recruitment

Digital Ad Campaign: Let’s Beat Mpox Together

All 80,000 kits were distributed within the program’s 6-week timeframe.
In a follow-up survey in North Carolina, 80% of surveyed people were aware of the program.

Buffeted by this success, over the summer and fall of 2021 the NIH and CDC
expanded to more communities, including Atlanta, Indianapolis, Louisville, and Honolulu,
focusing on getting kits into the hands of people who needed them.

In Atlanta, we greeted sports fans and commuters at the Mercedez Benz Stadium
with this animated display:

And in Merced County, CA we helped DCRI launch a new effort called YOU and ME COVID-FREE
that renewed the importance of researching the effects of test distribution on virus spread.

200,000 test kits were distributed across Merced county,
just in time for people gathering for the holidays to stay safe.

Once all the data was in and the results evaluated,
we created a Return of Results video that was shared
with all of the communities that participated.