Say Yes! COVID Test | You And Me, COVID-free
Two long-term, national campaigns conducted by the Duke Clinical Research Institute, in partnership with the CDC and NIH
In communities around the U.S. with significant COVID-19 impact, distribute free at-home rapid testing kits to all households and assess the e ects on reducing spread
INITIAL GOAL: Distribute 80,000 test kits, each containing 25 individual tests, to households in these communities. And encourage frequent testing for a month via a testing challenge
OUR ROLE: Create a multi-faceted integrated communications campaign to make all residents aware of the testing challenge. And find a media buying partner to help identify available opportunities, place our content in market, and monitor results
OUR SOLUTION: Working with the media buying, social, and media relations teams of Matter Communications, we saturated communities in messaging and awareness to reach people out and about, at home, and online
EXAMPLES OF WORK
AND OTHER EXAMPLES OF WORK
Big Example of Work
All 80,000 kits distributed within the program’s 6-week timeframe
In a follow-up survey in North Carolina, 80% of surveyed people were aware of the program
Testing remains a critical tool to living life during this pandemic. These campaigns may come to additional communities as identified.
And the research results are being compiled now. We’re looking forward to helping DCRI share what they’ve learned about home testing’s impact on virus spread.