TOBACCO AND VAPING CESSATION CAMPAIGN

This three-part campaign, for the Fulton County Board of Health in Georgia, focused on:

• Directing them to resources to help them stop smoking

• Reminding retailers of a new ban on selling smoking or vaping products to anyone under 21.

To convey all of these varied messages, we created a wide array of creative approaches and styles – featuring TikTok and Instagram campaigns, ads in public transportation areas, new web pages for the county website, all the way down to plastic window clings for retail establishments.