A follow-up to the Say Yes COVID Test initiative, this program focused on reaching the Latin American population in Merced County, California.
YOU & ME COVID-FREE distributed hundreds of thousands of free at-home COVID tests to a largely Spanish-speaking community, and then looked at the effects of test distribution on virus spread.
In addition to the website, we created flyers, online and print ads, videos, social media graphics and we designed a wrapped food truck that became a test distribution truck.
VIDEOS
Social Media
Animated Social Media
Food Truck Wrapper
And we sent an LED billboard truck to a host of pre-holiday and other events.
In all, more than 200,000 test kits were distributed across Merced county, just in time for people gathering for the holidays to stay safe.
